![]() ![]() To be fair, being a Mac fan in the 1980s and 1990s really was a nonconformist move. The pirate story seemed to reaffirm the cheeky, anti-establishment reputation that Apple cultivated and with which Mac fans identified. ![]() A 1994 issue of MacWorld mentions the pirate story at least three separate times, calling the hoisting of the pirate flag “a mainstay of Mac mythology” and referencing Jobs’ pirate pep talk as emblematic of the Mac designers’ mission to make a machine for “free-thinking, discriminating nonconformists and rebels like themselves.” In essence, as the Mac computer attained cult status, people naturally repeated tales of its creation. While Jobs’ piece of pirate wisdom was specific to the context of the early Mac team, it became legend for Mac devotees. “Implicit in that, in this whole ethos, is being the underdog, agility, and entrepreneurialism being a bit of a rebel or a renegade where you might have to break some rules and you’re operating outside of the boundaries of protocol.” “Pirates represent being part of a powerful subculture,” Alexa Clay, co-founder of the League of Intrapreneurs and co-author of the 2015 book The Misfit Economy: Lessons in Creativity from Pirates, Hackers, Gangsters and Other Informal Entrepreneurs, tells Quartz. They live outside the bounds of both the law and the daily grind. But the rum-swigging, “Yo Ho”-singing pirates of pop culture are wily survivors and masters of their own destinies. They’re not necessarily the world’s most upstanding heroes, what with all the pillaging and mutinying and walking of planks. Barrie’s Peter Pan, and the contemporary Pirates of the Caribbean movie franchise have helped form our romantic view of pirates as fun-loving renegades and tricksters. ![]() Cultural touchstones like Robert Louis Stevenson’s Treasure Island, J.M. ![]()
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